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Pork Board Sets New Vision for Industry
Published Thursday, March 11, 2010 at 04:59 AM
The National Pork Board has set a new vision for the pork industry. The vision statement, "Leading a world-class food industry - Responsible. Sustainable. Professional. Profitable." - comes from a strategic five-year plan also developed by the board. Tim Bierman, a Larrabee, Iowa, pork producers and president of the National Pork Board said the vision was - built by pork producers, for pork producers.

Part of what it means to be a world-class pork industry includes: Being socially responsible; Adopting ethical production practices; Acting in a professional and competent manner at every level of the industry; and Providing top-quality food products for consumers at a reasonable price.

Bierman said - these points describe core industry values that all members of our industry should strive to implement on a daily basis.

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